METRICS ACADEMY

Unique visits to your website

Unique visits to your website represents how many pairs of eyes viewed a particular website during a specified period of time. It can help you better understand the size and reach of a website’s audience and is useful for:

Marketing Strategy measuring a brand’s reach
Marketing Budget quantifying the impact of a campaign

Formula:

Widely adopted in the industries:

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Measurement Units:

Marketing Strategy measuring a brand’s reach
Marketing Budget quantifying the impact of a campaign

Departments:

Relevant for:

Marketing

Sales