Analtytics for Customer Success Managers

A recent Software Advice study looked at what it means to be a Customer Success Manager. CSMs use analytics to gain visibility and track how engaged their customers are. The most important tool for CSMs to integrate with their analytics is their CRM.

Askdata provides a unified view of all your data across all your data silors.

More about the study:

Many companies are expanding Customer Success teams to boost customer retention, the lifeblood of any digital business.

The Software Advice study led by Jay Ivey took a close look at what it means to be a Customer Success Manager today. Jay found that CSMs primarily use analytics to gain visibility and track how engaged their customers are so that they can improve customer retention. The most important tool for CSMs to integrate with their analytics is their CRM, followed closely by their marketing automation (especially lead management).

The study found that of those employers requesting candidates to have specific technical skills.

Askdata and the Customer Success Managers:

Askdata removes any competence needed to access CRM and other analytics accelerating the onboarding of CSMs turning every employee in a data savy user.

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